How to choose between a shipping integration or a freight aggregator

With today’s frenetic retail environment, there are a lot of different shipping options available to merchants.

The first is using a freight forwarder (aggregator) who automatically chooses the most efficient or cost effective carrier for your shipment.

Another is to use a shipping integration, that enables you to automate the process of fulfilment and shipping from one simple dashboard.

You could also choose to use a 3PL (third party logistics provider) – this article outlines the key benefits of the first two options.

So how do you know which one to use?

If you are still shipping low volumes, and do not need a lot of additional functionality, then you may find a freight forwarding company easy to use, one that only charges for each shipment and provides the dashboard – that way you save on a monthly fee.

However, if you are starting to move larger volumes (10+ week) and are wanting to extend the functionality available to you, then you may want to think about using a shipping integration that offers branded tracking, multiple carriers, ship from store and multi location shipping.

This enhanced functionality means you can take your customer service to the next level, with branded tacking, customised shipping notifications via SMS/email and use Live Rates at Checkout, so customers can pay what they need to pay versus flat rate (and often very expensive) shipping.

StarShipIT offers flexible shipping at check out


If you are exporting internationally and move considerable volumes, you may wish to use software like StarShipIT that will automatically produce customs docs and manifests automatically, saving you precious time to focus on growing the business.

StarShipIT is a popular shipping app, rated 5 stars by Shopify and Magento users.  StarShipIT helps automate the fulfilment process, taking minutes off each order.

If you would like to try StarShipIT for yourself, sign up for a FREE 30 day trial.

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