Knowing Your Customers

Target customers for nwsltrOne of the most important things any business-owner can do is to know their customers. While this might sound as simple as understanding that they want their items to arrive on time, or they like reliable service, there’s really a lot more to it …

The Psychology of Your Customers

For starters, customers love emails, text messages and the Internet. This isn’t just a generalization, it’s a proven fact. A lot of people are addicted to the Internet – they love seeing pop-ups, they want to feel like they belong, they want responses to messages and excuses to get out of doing ‘real work’, so they refresh for new messages – and this is where you can start bonding with your customers. Need more ideas, read Hubspot’s post about how email addiction can help you send the right content to your customers…

Tips You Can Use…

Whether it’s your newsletter, an email post or your weekly blog, the way you connect with your customers – and future customers, is crucial to your business. Include content that’s educational and informative like Top 5 Savings Tips, 3 Great Apps, 10 New Must Have Products. Neil Patel says that customers love learning. Whatever you use, gear it around your products and services, but don’t stop there…

Keep it Entertaining…

The most successful blogs reach their target audience by being fun, informative and chock-full of great entertaining content. That means use links, memes, quotes, and keep your content light and refreshing. Be positive and upbeat. If you’re unsure of what to include, check out Kissmetrics tips and tools to great blog content. Start with a short intro or executive summary that lets readers know what’s included in your content so they know if they can read it now or if they should save it for later. Write short sentences and short paragraphs. Use bullet points. And let’s not forget…

Know Your Target Audience

When you start using features like Google Analytics and Google Search Console, pay attention to the demographics you get back from the retrieved data. Are you targeting men or women? Are most of the people viewing your pages in your country or international? Are they landing only on one page and staying there? If they’re on one page, what specifically are they looking at – a particular product? If so, sell more of them and similar products.

Another great way to know your audience is check your abandoned cart feature:

  • What product was your client looking at when they left your site?
  • What did they search for?
  • If it was something that you don’t carry, can you get it in stock?

If so, contact that customer with an email for 10% off because that particular item is now in stock. Need more customer loyalty ideas? Click here…

Taking Time for Your Customers

When you take the time to learn what your customers want and what they like, this can help you to streamline your pages and content to give more value to them. Be sure to double-check all the links you have to make sure they work, ensure your social media is current and easily accessible, and don’t be afraid to reply to feedback. These are your customers and you want them to know you care. When you have new deals and products, let them in on exclusive savings offers…

Keeping your customers happy helps to keep all that content likeable, tweet-able, shareable and pinn-able…

Be sure to check in with us next week when we’ll cover, How to Use Instagram to Boost Sales.